I haven't seen that many interesting Poinsettia cultivars these two years and relished it when I came across this off-red colour variety recently and bought quite a number of pots of it for decoration.
However, I must say beauty is in the eye of the beholder and just like the christmas decoration, not everyone would be able to appreciate such unusual beauty if they do not conform to the conventional look. To me, this is different and special for this year compared to the common red and cream coloured Poinsettias.