The brand is Arctic Fox. I bought the donkey/horse cap first during the Great Singapore Sales. I fell in love with the cute designs and went on to buy the bumble bee and ox caps. Finally I bought the red tiger cap for someone.
The brand is interesting. The real arctic fox is fluffy and beautiful. Don't believe what I said, check out the link below:
http://en.wikipedia.org/wiki/Arctic_Fox
Now I know the arctic aurora is also called the fox fires. Images taken above the Alaskan sky and an arctic fox are attached below.